[2017.03.11]  Egyptian Sun God rises from the ashes ...read more »
[2017.03.01]  People power shines through in Hamburg ...read more »
[2017.02.22]  Funny side up ...read more »
[2017.02.12]  "Solar panels are the future. Period." – Tony Seba ...read more »
[2017.02.07]  Solar lamps light up Africa ...read more »
[2017.02.04]  Russia invests future in solar ...read more »
[2017.01.12]  Korean techies cite Solview360° concept ...read more »
[2016.12.30]  How to Type (Not) ...read more »
[2016.12.11]  Best ever Christmas TV ...read more »
[2016.11.03]  Brexit - not so fast! ...read more »
[2016.09.07]  Weather outlook ...read more »
[2016.09.05]  Rosetta found at last! ...read more »
[2016.08.25]  Quakes no joke ...read more »
[2016.07.31]  Rio Carnival 2.0 ...read more »
[2016.07.07]  Summer showers! ...read more »
[2016.06.30]  Europe in a nutshell ...read more »
[2016.06.28]  Amazing illustrated ebook now on Amazon ...read more »
[2016.06.19]  Face Up ...read more »
[2016.06.04]  EU Referendum rows rage on ...read more »
[2016.04.21]  When Dove cries ...read more »
[2016.04.02]  “Zaha built…” ...read more »
[2016.03.08]  International Women´s Day 2016 ...read more »
[2016.03.07]  Email inventor @ Peace ...read more »
[2016.02.09]  Solar shines in all sizes ...read more »
[2016.02.06]  Referendum Highs and Lows at Glastonbury Festival ...read more »
[2016.01.30]  Pedro for President, please! ...read more »
[2016.01.23]  Danes' great taste, not just for their quality bacon! ...read more »
[2016.01.17]  'Blackstar' Bowie bows out ...read more »
[2016.01.12]  Celebrity Chef María Marte, Madrid ...read more »
[2015.12.12]  COP21 & Women Entrepreneurs ...read more »
[2015.12.10]  Spain, Ghana media highlights ...read more »
[2015.12.07]  SUR in English climate change feature, 4-10/12/15 ...read more »
[2015.12.06]  Nippon rising in lighting technologies ...read more »
[2015.12.02]  NO COP-OUTS AT COP21, PLEASE ...read more »
[2015.11.29]  Quote of the Week: “We don´t want alpha males anymore!” ...read more »
[2015.11.23]  Solar power shines again ...read more »
[2015.11.21]  Alex Ferguson, Michael Heseltine, 'Today' ...read more »
[2015.11.13]  27 November - Mediterranean Women Entrepreneurs Forum ...read more »
[2015.11.06]  Green B ...read more »
[2015.10.11]  Winning formula: Ryanair, “Ever-improving customer service” ...read more »
[2015.10.10]  Ange grills Dave over dinner ...read more »
[2015.10.07]  CONTENT WRITERS NOTE: 45 GENUINELY FUNNY TYPOS! ...read more »
[2015.09.18]  Angela Merkel, ‘Angel of the North’ ...read more »
[2015.08.21]  Watch this doc by RTD Films ...read more »
[2015.08.20]  SUNTRAPPED Costa del Sol ...read more »
[2015.08.02]  SUNTRAPPED Costa del Sol True Crime Memoir ...read more »
[2015.07.19]  ‘Brits Abroad’ ...read more »
[2015.06.03]  PHotoEspaña 2015, 3/6–30/8, Madrid ...read more »
[2015.05.25]  Solview360© ...read more »
[2015.05.11]  Caribbean, Here We Come! ...read more »
[2015.05.01]  1 May 2005 - 1 May 2015 ...read more »
[2015.04.25]  `Tales from the Tower´ ...read more »
[2015.04.02]  Costa del Sol: Last Brits Standing, BBC1 ...read more »
[2015.03.23]  Europe: Peace Positive ...read more »
[2015.03.02]  ENGLISH 3.0 ...read more »
[2015.02.22]  MARBELLA – PARADISE NOT JUST FOR RICH PEOPLE ...read more »
[2015.02.07]  RIP Jack Nusbaum ...read more »
[2015.01.17]  MARBELLA SKYSCRAPERS – MISSED OPPORTUNITY ...read more »
[2015.01.09]  Freedom of the Press ...read more »
[2015.01.06]  Marbella follows where Solview360© leads ...read more »
[2014.12.16]  Mad Men, Mad Women, Personal & Commercial Branding ...read more »
[2014.12.03]  How high can they possibly go? ...read more »
[2014.11.25]  Solar power to the people ...read more »
[2014.11.14]  Summit´s up with the world ...read more »
[2014.11.10]  Málaga-London connections ...read more »
[2014.10.07]  Artisan ceramic tiles, stunning free art gallery ...read more »
[2014.09.24]  Costa del Sol gets Google makeover ...read more »
[2014.09.12]  Marbella versus Dubai ...read more »
[2014.09.11]  Marbella meets Manhattan ...read more »
[2014.09.07]  ALL EYES ON ESTEPONA ...read more »
[2014.08.02]  Fotos rool, KO? ...read more »
[2014.07.10]  Green tourism plans unveiled ...read more »
[2014.06.28]  Marbella's head for heights continues ...read more »
[2014.06.04]  Spain's global spotlight for Right Royal reasons ...read more »
[2014.05.11]  Record-breaking visitors to Málaga, London, Amsterdam ...read more »
[2014.04.24]  European Green Party: “Citizens, your time is now!” ...read more »
[2014.04.20]  Bono & Kurt Cobain: Rockstars spotlight Spain ...read more »
[2014.04.14]  European tourism quality strengthens consumer confidence ...read more »
[2014.04.02]  Diplomatic Games at EU-Africa Summit, Brussels ...read more »
[2014.03.26]  Back to the future ...read more »
[2014.02.28]  Mobile World Congress 2014 & 2011 ...read more »
[2014.02.09]  EU digital business, social grant programmes launched ...read more »
[2014.02.05]  Marbella’s promising property profiles ...read more »
[2014.02.02]  Tapping into the international tourism market ...read more »
[2014.01.13]  Skyscraper U-turn = “lack of vision” ...read more »
[2013.12.31]  People power scraps skyscrapers ...read more »
[2013.12.23]  Marbella’s head for heights – response to skyscraper critics ...read more »
[2013.12.03]  Elevating Elviria: Marbella’s early residential tourism ...read more »
[2013.11.29]  It’s all about the ecolabel ...read more »
[2013.11.11]  Signs of the times – Spain's property prospects up ...read more »
[2013.10.09]  Magnets for Russian magnates: Barcelona and Marbella ...read more »
[2013.09.16]  Private school education on the Costa del Sol ...read more »
[2013.08.30]  Lucas Fox luxury real estate to feature in Russian Ideal Home Magazine ...read more »
[2013.08.12]  EU GREENFOODS Project: UK-Spain collaborate ...read more »
[2013.07.23]  English online content – your passport to global sales ...read more »
[2013.06.08]  Marbella's model for Intelligent Destinations ...read more »
[2013.05.17]  Marbella International Property Show 28-31 May targets Russia, Scandin ...read more »
[2013.05.01]  Learning to trade online with Andalucía Lab, Marbella ...read more »
[2013.04.10]  Strawberry fields for Huelva ...read more »
[2013.04.01]  Russian colour code ...read more »
[2013.03.20]  Spanish seafood – la crème de la crème ...read more »
[2013.03.19]  Going places with Pro Write testimonials ...read more »
[2013.03.16]  Market Report – Hake ...read more »
[2013.03.10]  Ghana – The Great And The Good ...read more »
[2013.02.28]  Grow Ghana: West Africa’s regional development gathers pace ...read more »
[2013.02.27]  Commercial abalone production intensifies ...read more »
[2013.02.09]  Don’t Drop the Dead Donkey… ...read more »
[2013.01.30]  IMMEDIATE RELEASE – HORSEMEAT FOLLOW-UP ...read more »
[2013.01.22]  Foods we DON’T get to eat! ...read more »
[2013.01.15]  Marbella testimonial ...read more »
[2013.01.13]  Marbella: luxury lifestyle leader ...read more »
[2012.12.07]  Market Report – European Sea Bass ...read more »
[2012.11.02]  ‘10 Golden Secrets’: Málaga-Costa del Sol ELITE Collection ...read more »
[2012.10.22]  Content creation: Málaga-Costa del Sol ELITE Collection ...read more »
[2012.10.18]  Barcelona blog: Sustainable, successful ...read more »
[2012.10.16]  Seafood Barcelona turns up the heat… ...read more »
[2012.10.15]  Smiles all round at busy Seafood Barcelona ...read more »
[2012.10.09]  A fish fiesta! ...read more »
[2012.09.29]  Foods we DON’T get to eat! ...read more »
[2012.09.05]  Tourist Board Elite Collection gathers momentum ...read more »
[2012.08.20]  Pro Write editorial for the 1st Seafood Barcelona Expo ...read more »
[2012.07.30]  PRESS GANG ...read more »
[2012.06.15]  Costa Press Club 10th Anniversary Dinner ...read more »
[2012.06.11]  Tourist Board praises Pro Write ...read more »
[2012.05.26]  It’s official! “Málaga is the most complete tourist destination” ...read more »
[2012.05.04]  Sexing up Seafood ...read more »
[2012.03.27]  “Home of the Year” – Málaga 2012 ...read more »
[2012.03.22]  Madrid’s highly prized cocktail ingredient! ...read more »
[2012.02.22]  Targeting luxury international visitors ...read more »
[2012.02.10]  Spain brand under the spotlight ...read more »
[2012.02.09]  El Cortes Inglés exclusive interview ...read more »
[2012.02.03]  Marbella partying – music to our ears! ...read more »
[2012.01.10]  MICE in Spain ...read more »
[2011.12.12]  TOUT Magazine – World of Luxury ...read more »
[2011.11.29]  Going green in word and deed… ...read more »
[2011.10.31]  Spain and US relish Russian lifestyles ...read more »
[2011.10.14]  International Press Club out in force ...read more »
[2011.10.11]  Good business bound for Marbella ...read more »
[2011.08.03]  New VIP 'park and fly' service choose Pro Write ...read more »
[2011.07.28]  Vueling buy Pro Write advertorial ...read more »
[2011.07.25]  Pro Write takes TOUT ...read more »
[2011.07.20]  Pro Write promote Bierfest Fuengirola ...read more »
[2011.07.18]  Off with their Heads! ...read more »
[2011.07.07]  Journalism in the doghouse ...read more »
[2011.06.24]  Pro Write and Edit are happy to announce the launch of our new website ...read more »
[2011.06.24]  Editorial slams airport security ...read more »
[2011.06.16]  Germans agree - English is best! ...read more »
[2011.05.17]  Marbella corruption in black and white ...read more »
[2014.12.16] Mad Men, Mad Women, Personal & Commercial Branding
As with all good advertising headlines, `I Need Mad Men! Publicity & Branding´ stopped me in my tracks – before following the path to Andalucía Lab, Marbella, to hear Personal vs. Commercial Branding techniques and opportunities for merging the two.

Many will have watched title series `Mad Men´ with its portrayal of Madison Avenue ad agency Sterling Cooper, set in 60s New York.

The lecture was right up my street after working at ad agencies in 80s London, account exec at Francis Killingbeck Bain (L’Oréal, Durex), The Marketing Triangle (Cadbury, Coca-Cola, Schweppes) and Ingram Group Promotions (British Airports Authority, Sealink Ferries).

In an interactive four-hour talk by Ida Fernández – a stream of questions from the 28 participants formed on-the-spot case studies – key sections included:

Personal brand
* Website, blog, LinkedIn, Facebook, Twitter, Instagram…
* Ref TIME front cover http://content.time.com/time/covers/0,16641,20061225,00.html

Commercial brand
* Kotler´s 4Ps of Marketing
* Cases: Honda, BMW, VW

Elements of the brand
* Image
* Personality/Style
* Values
* Positioning

Mad Men era
* The Agency
* The Client
* The Studio

Social Media era
Prosumers: Producer/consumer e.g. grow/make your own, multifaceted roles divided among:
* The Consultant
* The Planner
* The Thinker
* Human Resources
* The Freelancer
* The Developer
* The User (User Experience)
* The SEO
* The Storyteller
* The Producer
* Communications Manager
* Public Relations

Publicity today
* Fragmentation
* Digitization
* New habits
* New supports
* Twitterization
* Dynamism
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